Tuesday, January 10, 2017

Growth of Ecommerce industry in India - An Insight

How instantly we make our mind to buy certain products online which is giving the highest discount? We, do without second thought. Isn’t it? Considering the shift from traditional shopping to online one, the craze these days for online shoppers is more towards searching for the products with the highest tag of associated cashback offers, discounts and deals. Why not, when the users are enjoying this new found way of possibly saving a lot of their money with every single shopping they do.

So, how ecommerce industry is able to register growth of roughly 35% every year?

There are so many offers and deals waiting for you to grab them that you literally want to shop the entire list. I mean, they are too enticing to be refused and this is a thing, which creates quite a marketing mechanism for companies whose modes of profit results from "mass sales".

Online industry has bridged the gap by creating an affordable mechanism for buyers to go for branded products

If I can say about myself, I was quite poor at bargaining during the days of traditional shopping. However, the glorifying journey which online shopping has offered seems to help me save a lot. Even the branded products which were very expensive, perhaps an impossible thing for middle class people like me, has now turned to be so cost effective after available promocode discount bash.

Considering the digitalized world we are heading, where all of us have smartphones to book anything from the comfort of our home be it railways or movie tickets, order food etc. Online shopping has actually fulfilled the expectations of masses where they don't have to take out time from their busy schedule.


One can shop at any time, it is so easy that even older generations who have never been so aware about the smartphone’s functioning, can be seen booking products with ease and are paying cash on delivery.

Rural areas are not de-attached from online industry

So, the usual misconception of how Indians by and large take it forward has ended a long time back and since many years, the online industry is only growing in leaps and bounds. Yes, this growth couldn’t have been possible without the love and support of people even from rural areas who are now actively seen purchasing products.

There are hot deals for specific time which may end in few hours. Then they are deals on weekends and likewise, lots and lots of offers continuously displaying with them.

Final words

Now, the biggest drawback which one used to face towards the last days of month due to mis-management of money will end once and for all. Yes, you will be in a budget. According to a saying, "money saved is money earned". So, your earnings will indirectly improve with all the savings in store for you. We, Indians are traditionally known towards making ways to save money and this new shift (which is also seeing a continuous rise) will continue to create smiles on the faces of Indians for ages to come.

Author Bio:
I am Jessica, a blogger, passionate about writing articles related to travel, Fashion, Health and technology. Apart from writing blogs, I love to explore the world by visiting different places and share my experiences with people. Now I am working for an e-commerce website that provides Amazon, Jabong, latest Myntra, paytm, freecharge, eBay coupons and many more hot deals.

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